Autovilla

Main Goal
Convert a low-cost housing into a comfortable and safe home.

Creative Brief

Create a design that caters to:
. Inspire confidence and security in the user and be attached to warm natural colors.
. Anticipate the emotional and physical needs of the user using the Japanese philosophies of Ikigai and Omotenashi as guidelines for ideas.
. A design that can be manipulated and molded to the user’s needs. This in order to provide a feeling of control over the objects and thus encourage the feeling of belonging.

Rethink Car Amenities to:
. To act not only as extensions of the vehicle but also as furniture and functional areas of a common household.
. System for vehicle handling, resting, cooking, and personal cleanliness
. Create an organic and soft piece that inspires comfort and is within the parameters of the overall tone of the project. A piece consistent with the creative decisions of the team.